Energy Management Strategy: Julia Shareika on Scaling

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Julia Shareika of Eume on Energy Management, Ruthless Prioritization and Growing Without Venture Capital

Julia Shareika is a former lawyer and the founder of Eume, a productivity app that turns a user's birth chart into a color-coded energy map. In her conversation with Anika Jackson, Julia Shareika argues for managing energy rather than time, explains why she built Eume without venture funding, and describes the one-goal-at-a-time focus she uses to grow a business that fits her life.

What did Julia Shareika learn before starting Eume?

That noticing a mismatch early and changing course is a skill. Julia Shareika left law after realizing it did not match the version she had imagined. Her first business, a packaging company she ran with a co-founder, did well early and then stalled, because neither partner had the knowledge needed to scale past that first level. She treated it as a lesson, reset and moved into media sales.

Selling newsletter sponsorships taught her something that shaped Eume's business model: attention is valuable, and brands will pay well to reach an engaged audience.

How does Eume work, and how is it funded?

Eume translates a user's birth chart into personalized energy maps that show when the user is likely to have the most mental and emotional capacity for meaningful work. Julia Shareika positioned it deliberately as a productivity tool rather than a relationship-focused astrology app. She built it with no-code tools so she could keep control of accuracy and data; AI handles interpretation, not the underlying calculations.

She chose not to raise venture capital. Eume runs on a freemium model with sponsorships from complementary productivity tools instead of intrusive ads, which protects the brand and the user experience. Her customer acquisition is unusual too: personalized cold emails that include an image of the recipient's own energy calendar, because the picture explains the idea faster than words.

How does energy management help founders scale?

It puts the most important work where a founder has the most capacity, and it keeps growth from costing more than it returns. Julia Shareika picks one primary objective and excludes everything else. While building Eume, that meant focusing on traffic, not new features, even when good ideas came up. She lives in Spain with a young child, values flexible hours and protected family time, and will not trade her wellbeing for growth.

• One hour of inspired work is not the same as one hour of depleted effort.
• Know your peak windows before the week begins, and place your most important tasks there.
• Even partial alignment helps when family and fixed commitments limit your schedule.
• Choose action over hope: act, measure and adjust, rather than waiting for things to work out.

Key takeaways

• Recognizing misalignment early and pivoting is a business skill, not a failure.
• Attention is a commodity; sponsorships can fund a product without venture capital.
• Pick one primary objective and finish foundational work in sequence.
• Schedule important work in your highest-energy windows.
• Protecting your capacity is as important as pursuing growth.

Listen to Anika Jackson's full conversation with Julia Shareika on Your Brand Amplified.